The Lobster That Stole the Show: Live Bottle Painting for Moncler Ala Moana Hawaii
As part of Moncler’s "Puffy Summer" campaign, the fashion house reimagined its iconic padded texture into a playful, lightweight summer collection, complete with whimsical inflatable animal sculptures.
To bring that visual energy to the boutique here on Oahu, I partnered with Moncler Ala Moana for an exclusive, live fragrance personalization event. The energy was fun and it was busy. The results were so massive we actually had to pause client sales!
I was featured on the official Ala Moana Center reel! Check it out here.
Meet the Puffy Sea Creatures
During the 2-hour window, guests who purchased a Moncler fragrance were invited to have their bottles customized in person. They were able to choose 1 of 6 puffy sea creatures to have painted on their bottle. The choices included:
🦩 Flamingo
🐋 Whale
🐙 Octopus
🐚 Seahorse
🦀 Crab
🦞 Lobster
In addition to the painting, guests had the option to have their name hand-engraved in elegant calligraphy for an extra personalized touch.
Can you guess which animal was the crowd favorite?
If you guessed the seahorse or whale, you’d be wrong! To my surprise, the lobster was the most requested design of the day! The octopus came in at 2nd place. Who would have thought these little creatures could be so cute?
How the Even Turned Out
Live product personalization is entertaining and creates a sense of urgency. Guests watched me paint and engrave in real time, which naturally drew them to the display. It got so busy that it turned into a race against the clock:
I customized 14 fragrance bottles (both painted and engraved) in just 2 hours.
The crowd kept growing and the boutique actually had to stop selling fragrances toward the end because I maxed out right before it was time for me to wrap up!
A huge mahalo to the incredible team at Moncler Ala Moana for having me as your artist. I hope to work with you all again soon!